- The marketing mix (The four Cs, As and Os / AIDA) - SWOT analysis & SWOT marketing strategy - Marketing ethics (Social marketing / Corporate social responsibility - CSR) - The market micro & macro environment - Legal aspects of marketing (Legal definitions & Legal problems) - Research (Types of research / trends and changes) - New product development (Idea screening / Concept development / Commercialization) - Brainstorming techniques - Product and service types - Product life cycles (The Boston Consulting Group Matrix) - Selling products and services - Branding (Brand platform / - management & - strategy) - Customer needs and behaviour / Customer Relationship Management - Price & Place (trade shows / telemarketing / online shopping) - Publicity & Promotion (Advertising / Media strategy / TV / radio / Press) - Logos (Types / Logo design) - Public relations (corporate communications / Sponsorship)
